The fact that Adidas was bold enough to cut its ties with Ye is considered a positive deterrent and a strong message, particularly to superstars who exhibit racist tendencies.German multinational clothing, shoes, and accessories brand Adidas AG (ETR: ADS) has ended its corporate partnership with Ye, also known as Kanye West, over the rapper’s anti-semitic rhetoric. The cutting of ties has been devastating for Ye as Forbes noted that the deal halt has cost him his billionaire status.“Adidas...
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