Tag Archives: adobe analytics

Consumers in the United States made it again. The record for Cyber Monday was hit and it amounted to $9.4 billion spent or 18.9% year-over-year growth, according to preliminary data by Adobe Analytics.However, most of the buyers didn’t wait until Monday to start shopping since retailers started sales earlier in the month, just after Thanksgiving and Black Friday. As we have already reported Black Friday online consumers spent $7.4 billion.Among the winners of this holiday season are Best Buy,...

Online shoppers in the United States seem to have made a new name for themselves as the last Black Friday event produced the second-largest sales in history next to last year’s Cyber Monday. Sources indicate that while the Black Friday Sales have been the biggest so far, “small business Saturday” has also gone up by 18% as against last years’ figures reaching $3 billion while Black Friday sales reached about $7.4 billion. But let’s not forget about the last year’s Cyber Monday sales that were...