Tag Archives: fossil

About a week ago, rumors regarding Google’s parent Alphabet’s decision to acquire American wearable maker Fitbit, surfaced online. Now, Google has officially confirmed that it will buy the Fitbit company in a new deal worth $2.1 billion. This move from Google can be said to be one in the direction of the tech giant’s desire to hold a larger stake in the wearables business, an area mostly dominated by a rival company Apple.An official statement from Google’s Senior Vice President for Devices...

In what has been seen by many as a move into the fitness sector, Alphabet Inc. parent company of Google has been in talks with fitness device manufacturer Fitbit for the prospects of acquisition. Alphabet Inc. has been eyeing the wearable fitness device for some time and this could be a culmination of the innovative company’s intentions to get a slice of the fitness pie.Sources familiar with the matter indicate that while Alphabet is already at par with other device makers in terms of devices...