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Tag Archives: LVMH Moët Hennessy Louis Vuitton

LVMH CIO Insists Luxury Products Need Blockchain Technology

For LVMH, a task to convince other luxury brands to join the blockchain movement has been a difficult one. Luxury goods company LVMH has suggested that luxury brands are dependent on blockchain technology to improve the lifecycle of their products. According to Franck Le Moal, the Chief Information Officer (CIO) of luxury goods company LVMH, “when you talk about luxury, you are talking about long-term products, repair, and care”. And to achieve this, Le Moal, who is also the vice-chairman...

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