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NBA’s Sacramento Kings Launches Industry’s First Token to Reward Loyal Fans

The NBA’s Sacramento Kings has announced that they will roll out their new ‘Kings Token’ for fan rewards. That makes them the first NBA team to create a reward program based on blockchain.Announced on October 7, Kings Token was created in partnership with Blockparty. Blockparty is a blockchain platform that manages live event ticketing, tokenized gamification and fan engagement. Blockparty’s chief development officer, Vladislav Ginzburg, explained:“In our opinion, the blockchain has a role in...

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