Tag Archives: outbrain

Internet advertising startup IronSource has reportedly raised over $400m in fresh capital from the prestigious investment firm CVC Capital Partners which has in exchange acquired a 25% minority stake in the firm. As indicated by sources, the firm is now valued at around $1.55 Billion which represents a coming of age for the Israeli technology company.Before now, the company has raised capital from various partners who enabled it to gain a foothold in the mobile app monetization market. From...

Photo: Taboola / TwitterAdvertising company Taboola and its competitor, web advertising platform Outbrain announced they are merging, forming one company. Even though this is a mutual company, it will nevertheless be called Taboola, and Taboola’s founder Adam Singolda will act as its CEO.Taboola is said to pay Outbrain investors $250 million in cash plus a 30% share of the combined companies.The main goal is to widen its customer list that should now have more than 20.000 online properties...