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Louis Vuitton Launches Treasure Trunk Digital Collectible Priced at €39,000

Each Treasure Trunk from Louis Vuitton is a soulbound token that opens owners to exclusive experiences and designs. French luxury fashion house Louis Vuitton has launched its iconic travel trunk as a digital collectible in a collection called the VIA Treasure Trunk. The launch is part of Louis Vuitton’s affinity for digital adoption and Web3. The Treasure Trunks are part of Louis Vuitton’s broader “Via” project. Translated from Latin as “road”, Via is the fashion house’s project that...

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