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Tag Archives: Yeezy

Adidas Shares Soar 4% as Yeezy Inventory Sales Boost Earnings

The Adidas Q3 financial success and better full-year forecast demonstrate the brand’s tenacity and adaptation in the fast-paced world of sportswear and design. Adidas AG (ETR: ADS), the renowned German sportswear giant, has made headlines as its shares climbed 4% during early European trading hours this morning, largely thanks to the unexpected success of its Yeezy inventory. Adidas Full-Year Projections On Tuesday, the company revealed that it anticipates a full-year operating loss of...

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Adidas Terminates Its Partnership with Ye Over Antisemitic Comments

The fact that Adidas was bold enough to cut its ties with Ye is considered a positive deterrent and a strong message, particularly to superstars who exhibit racist tendencies.German multinational clothing, shoes, and accessories brand Adidas AG (ETR: ADS) has ended its corporate partnership with Ye, also known as Kanye West, over the rapper’s anti-semitic rhetoric. The cutting of ties has been devastating for Ye as Forbes noted that the deal halt has cost him his billionaire status.“Adidas...

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