Ubisoft Chosen as Block Producer for Ultra Blockchain Gaming Startup in New Partnership

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Tolu Ajiboye
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Ubisoft, the French video game giant behind popular games like Assassin’s Creed and Prince of Persia has just entered into a partnership with Ultra, a blockchain game distribution platform. The partnership is set to put the two firms together to collaborate on future offerings, with Ubisoft serving as a corporate block producer on Ultra’s UOS testnet. The mainnet is scheduled to go live next year.

Ultra has its eyes fully fixed on expanding the reach and utility of the current gaming industry and based on its EOSIO framework, the platform will allow games and other tradable digital assets to be easily transacted on the blockchain, leaving immutable records signifying ownership. The capability of this offering has been recognized by Ubisoft, which has now joined hands with Ultra, possibly to expand on its own offering as well, enjoying the benefits of blockchain technology in gaming.

According to the blockchain initiative director at Ubisoft, Nicolas Pouard, Ultra’s blockchain offering is very important as it increases the value that players can obtain from gaming. Pouard said in a press release:

“Our team at the Strategic Innovation Lab strongly believes that all blockchain use cases that bring value to players are important to support, and Ultra offers a solution that does just that. During this first trial period of collaboration, we hope to help them in bringing it to a larger scale and experiment with the possibilities this opens up for the industry.”

Furthermore, Ubisoft plans to suggest changes to Ultra’s platform to make the collaboration between both companies much better for high-end gaming. Ubisoft is also trying to stay ahead of the competition, by creating a more interconnected gaming experience so players all over the world can more easily interact with each other.

Block producers are important in the system, to authenticate any transactions that take place on the Ultra blockchain. These transactions include all in-game transfers and payments as well. As such, the block producers tasked with this role of authentication, have to not only be capable of carrying out the required technicalities but must be fully interested in the system and able to contribute to its growth.

Before now, Ultra has announced other block producers including EOS development communities – EOS New York and EOS Rio, as well as major digital currency exchange platform Bitfinex.

Ubisoft has also been keen on the blockchain sector for quite a while now and recently chose 8 blockchain companies out of a total of 10, as part of the fourth season of its Entrepreneurs Lab.

Ultra co-CEO and founder Nicolas Gilot, has further emphasized that the partnership is focused on improving a general lot of both players of the game and the developers as well. This is expected to shift the current status quo in the sector.

“We’re on a mission to shake up the gaming industry by placing power back into the hands of developers and players. We are paving the way for a first class game publishing platform, and we couldn’t do it without the support of companies such as Ubisoft,” said he.

Author: Tolu Ajiboye

Tolu is a cryptocurrency and blockchain enthusiast based in Lagos. He likes to demystify crypto stories to the bare basics so that anyone anywhere can understand without too much background knowledge. When he's not neck-deep in crypto stories, Tolu enjoys music, loves to sing and is an avid movie lover.

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