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Tag Archives: adidas

Adidas Shares Soar 4% as Yeezy Inventory Sales Boost Earnings

The Adidas Q3 financial success and better full-year forecast demonstrate the brand’s tenacity and adaptation in the fast-paced world of sportswear and design. Adidas AG (ETR: ADS), the renowned German sportswear giant, has made headlines as its shares climbed 4% during early European trading hours this morning, largely thanks to the unexpected success of its Yeezy inventory. Adidas Full-Year Projections On Tuesday, the company revealed that it anticipates a full-year operating loss of...

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Adidas Q1 2023 Sales Revenue Down 1% after Terminating Rapper Ye’s Contract

Adidas has failed to give an explicit plan of what it is going to do with unsold Yeezy stock. The Q1 2023 sales performance of Adidas exceeded expectations despite its terminated partnership deal with Ye, formerly Kanye West. Adidas announced an operating profit of 60 million euros, surpassing analysts’ expectations of 15 million euros. However, due to the loss of Yeezy sales, higher supply chain costs, and discounts, Adidas’ gross margin fell to 44.8%. Adidas in Q1 2023 Though the sale...

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Adidas Terminates Its Partnership with Ye Over Antisemitic Comments

The fact that Adidas was bold enough to cut its ties with Ye is considered a positive deterrent and a strong message, particularly to superstars who exhibit racist tendencies.German multinational clothing, shoes, and accessories brand Adidas AG (ETR: ADS) has ended its corporate partnership with Ye, also known as Kanye West, over the rapper’s anti-semitic rhetoric. The cutting of ties has been devastating for Ye as Forbes noted that the deal halt has cost him his billionaire status.“Adidas...

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