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Google Owner Alphabet Keen to Buy Fitbit as Both Stocks Rise Exponentially

In what has been seen by many as a move into the fitness sector, Alphabet Inc. parent company of Google has been in talks with fitness device manufacturer Fitbit for the prospects of acquisition. Alphabet Inc. has been eyeing the wearable fitness device for some time and this could be a culmination of the innovative company’s intentions to get a slice of the fitness pie.Sources familiar with the matter indicate that while Alphabet is already at par with other device makers in terms of devices...

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Amazon Acquires Health Navigator to Increase Its Share on Health Care Market

American retail giant Amazon has made a new acquisition: the company purchased Health Navigator, a company focused on developing APIs for online health services and providing evidence-based digital health information content. The sum of the deal is not yet clear.According to Amazon, Health Navigator will join the membership of the Amazon Care group, a pilot healthcare service program for Amazon employees launched in September that delivers prescriptions with remotely communicated treatment...

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Amazon Set to Introduce New Alexa-Powered Earbuds

Global retail giant Amazon (AMZN) had indicated its plans to improve its audio range of devices with a few moves which will see it be at par with the product lines of major competitors. For start, the retail giant plans to introduce earbuds which will be powered by virtual voice assistant Alexa.Codenamed “Puget” the earbuds will have an inbuilt accelerometer for motion detection, pace speed and the approximate amount of calories burned during a run.Separately, Amazon is expected to also to...

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